Radio Ink

In his keynote address at yesterday's Forecast conference Clear Channel CEO Bob Pittman set his sights on a younger, more creative radio industry. "We have to ask for an assignment, not a buy," said Pittman. "We have to be willing to bring them fresh ideas."

INSIDE RADIO

Starcom Worldwide is one of many media agencies working with network radio collective, The Alliance for Network Radio, to learn more about the medium via what the Starcom VP described as “high-energy…small group discussions.”

MEDIA POST

Arbitron is ready to implement their new model for measuring radio listening and ad exposure. The more granular data has already been tested on five major marketers who have more clearly seen radio’s impact on their business and have, in turn, increased their radio investments.

Billboard.biz

Epic Records exec and X Factor judge L.A. Reid helped kick off AdWeek with a speech on the power of radio. According to Reid, as well as other top execs on the panel, radio is key in making an artist a star and building important artist/brand relationships.

MEDIAPOST

Baby Boomers shouldn’t be counted out just yet! A new Nielsen study suggests that with the 50+ crowd about to increase by 34%, it’s time for marketers to reconsider those old ad myths. Boomers hold 70% of the country’s disposable income. They are no more brand loyal than the 18-49 crowd, and a third of them are extremely tech savvy! Read the MediaPost summary below.

Gaming Illustrated

The world’s first open-source gaming console, OUYA, signs with iHeartRadio to provide streaming radio for thousands of gamers on their home TVs.

STRATA

STRATA's 2^nd quarter ad spending report shows TV, digital, and radio are still the top three choices for agencies. Radio made an impressive move with 21% of those surveyed saying they were MORE interested in radio this year than last. This growth – as well as significant increase in digital spend – could be attributed to advertisers seeking more cost-effective media in a tight economy.

nielson wire

Consumers are finding more ways to circumvent traditional TV viewing, Nielson reports. With DVRs now in 44% of households (up 80% since 2007), the new frontier is Internet Protocol TV, content streamed from the web onto your living room set. Amongst enabled households, IPTV viewing more than doubled from Q4 2011 to Q1 2012.

Radio Ink

Yahoo! and iHeartRadio to cross-promote content on entire Yahoo! Media Network, Clear Channel radio station websites, and iHeartRadio.com

BRIDGE RATINGS

A new study by Bridge Ratings shows listener satisfaction with Pandora decreases over time. While broadcast radio has consistent ad retention rate of about 90%, Pandora’s ads get less effective the longer a listener uses the platform, getting as low as 20%.

AD AGE

As news from the TV upfronts continues to roll in, Ad Age reports that some cable companies are having trouble convincing advertisers of their worth. Big players like NBC Universal and Turner are asking for CPM increases peeking into the double digits, a move some ad buyers are calling irresponsible, even "goofy".

MEDIAPOST

                              Introducing the Plurals! MediaPost has a very insightful write-up on America’s newest generation. Following the Millenials – now predominantly comprised of adults – this teenage demo is natural with technology, culturally diverse, and aware of the nation’s rapid change.

Radio Ink

                            Radio Ink contributor, Mary Beth Garber, had a thing or two to say last Thursday about the validity of comparing Pandora’s audience stats to terrestrial radio’s. Garber cited listening environment, reporting method, and scale of sample size as a few major differences, concluding the Media Audit survey in question was essentially comparing apples to oranges.

Time Inc.

                              An interesting study recently conducted by Time Inc on digital-savvy consumers concluded that they jumped between platforms as much as 27x/hr. Because of this, media like TV, magazines, and Smartphones were less likely to give them emotional engagement. A similar RAB study , however, concluded that radio increases energy and happiness as much as 300%.

MEDIAPOST

                              There's nothing better than a personal recommendation! MediaPost highlights a new study from Nielsen in which 92% of responding consumers say word-of-mouth advertising is the most effective in getting them to try a product or service. Incidentally, radio’s talent endorsements are designed around this trusted friend approach.

INSIDE RADIO

                                Inside Radio cited iHeartRadio yesterday as the only provider looking to combine custom radio and terrestrial streaming into one station-building experience. According to iHeart execs, consumers may soon be able to select their favorite music and talk properties from either platform to create their stations. Check out what’s already possible with iHeart below.

paidContent.org

                                     Is cable’s golden age coming to an end? Paid Content explores what might be behind the sharp drop in ratings across 75% of the top 20 cable networks during the first quarter of 2012. Networks like Nickelodeon and USA saw as much as a 24% drop in viewership. Some are even bleeding out in the exact demographics on which their ads are sold. Check out the article for more on the decline.

MEDIAPOST

                              According to MediaPost, TV is finally getting on board with lifestyle targeting! CBS recently released a study with General Mills illustrating how these segments may be more effective than age/gender demos. For more info on how this works, check out the article below, as well as our lifestyle segments and targeted networks, which have been getting the job done for years.

AD AGE

                        What advantage does iHeartRadio have over other streaming radio platforms? Find out in Jeanine Poggi's profile of Tim Castelli as he discusses his new role as EVP of Digital Sales at Clear Channel.